TripAdvisor thinks so. In a bit of genius marketing, TripAdvisor tapped into its own powerful community to predict who’s going to win the World Cup. By analyzing reviews of the accommodations for each team, Trip advisor assesses how ready & rested the players will be for their big games. Called the Hotel Cup, it’s a super-fun spin on the wisdom of the crowds. And who knows, maybe there’s something in it. Sports gamblers, take note.
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July 06, 2014
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