The easiest way to lift your spirits, maybe dangerously so

Minibar is the new on-demand alcohol service, described creatively as “the easiest way to lift your spirits.” There may be some truth to it. After signing up, users are prompted to enter their zipcode and their favorite drink, and to sit back and relax. In just under an hour, they can expect their delivery. This app is perfect for parties that run out of booze, whimsical drinking, or sudden and unexpected cravings. The question remains, can we have too much of a good thing a.k.a. is a frictionless experience really that good for us?