Downsizing seems to be a new trend in luxury hospitality. Smaller and simpler is better than magificent and opulent
In other words, forget about Mr. C. Citizen M is everything you need in terms of luxury lodging. Aside of incredibly straightforward home page (no silly photos of happy couples lounging at the beach at sunset), Citizen M offers accessible luxury that's literally downsized. How does this happen? Based on the insight that frequent travelers, like professionals, globetrotters, weekenders, fashion-obsessed and "affair-havers" (in CitizenM's own words, not mine!) seek luxury experience but not necessarily luxurious space, this expanding hotel chain created tiny rooms that can live up to any exclusive boutique hotel standard.
The rooms are really, really tiny, though. I know that NewYorkers won't mind, but I am not sure about the rest.