If you think that the photo above implies that something dreadful is going to happen, blame your own imagination for it. The pic is depicting a scene from the online shopping site Lamoda's currier/stylist service. This high-touch service personally delivers items ordered online to one's home, let's customers try the items on, offer advice (when asked), packs up the items customers did not like after all, and charges them for those they did.
Although I am typically scared of anything coming out from Russia, this is actually a great example of problem-solving. Lamoda's seemingly luxurious, highly personal service was born out of necessity. Russian postal service is notoriously unreliable and international curriers like DHL are too pricey for the average consumer. Enter trained & unformed personal stylists who bring your package to your door. (This solution probably addresses the unemployment in Russia, too).
Coincidentally enough, online retailers get ahead with customer-centered innovation, more than with any other kind of improvements. Moda Operandi's real-time commerce propelled this brand into the forefront of digital luxury retailers, Amazon's "let me ship this to you before you even buy it" secures rise and rise of this everything shop, and free shipping pretty much took all online retailers on the entirely new level. Not to mention the gains resulting from m-commerce.
Accident or not, Russian Lamoda is right up there with the best of them. (That image still looks creepy, tho).
Credit: Fyodor Savintsev for Bloomberg Businessweek