First, there was The Spring, which I wrote about here couple of months ago, and which recently shut down. Now, there is Mogl, and I really hope this one stays around a little bit longer since both startups share the same amazing idea of connecting dining out and doing good.
Responding to the sad statistics that 15 million Americans are food insecure, Mogl app lets consumers donate money directly to food banks every time they dine out in one of the restaurants participating in this program. Consumers can choose the amount of money they want to donate. The incentive is monetary and straightforward: 10% cash back of your bill.
This is great for group dining, where individuals will, no doubt, want to outdonate each other, and where 10% of the group bill is not negigable.
There aren't any restaurants taking part in this program in NYC, but I am very eager to try it out.
