This technology got me pretty excited.
ThirdLove is an unfortunately named app that allows women to easily find bras that fit them based on the selfies they have stored on their smarphones, in combination with technology which uses computer vision and image recognition algorithm to size the women up. The outcome is not only recommendations of best bras for you, but bras made to be best for you.
It's like having an ultimately personalized shopping experience literally at the palm of your hand. Once this technology expands to other categories, like shoes and jeans and dresses, it's going to take e-commerce to a completely new level. Actually, it already have taken it.