Parcel is the new online service that *finally* solves the problem of all of us who order inordinate amount of things online. Some of us don't want their co-workers to know about their shopping addiction, and some of us just don't have a doorman to sign for everything that comes through the door. So we are left with chasing our coveted future possessions between delivery slips, always delightful USPS, and "did my neighboor took my parcel or did she not" dilemma.
There are certainly ways that Fedex or UPS could have think of this. But they didn't, simply because they are focused on their business innovation more than they are focused on their consumer innovation. Make no mistake: in ideal scenario, consumer innovation is business innovation, which means that one can build a business around consumer insight. Parcel is a proof of this.
Now, the only thing I have to wait for is for them to start delivering to Brooklyn ...