This is a pretty great example of solving an unserved need or. Best design solutions recognize pain points in people's experience journeys and offer solutions in the form of their products or services precisely at those moments.
Starbucks, already present at every urban corner (just to make sure to be there should a need arises) now ventured into transportation department. In Switzerland, Starbucks repurposed a double-decker car of a train servicing Geneva Airport. The challenge was not just to put a Starbucks counter in the train and call it a day; Starbucks in fact designed the entire car, together with the sound-proof floors, comfy seats, and a wooden bar.It's a pretty great idea for commuters in need for coffee, which is practically everyone on the train.
Hope Acela is next.