Angela Ahrendts on its helm or not, Burberry is great at digital. The latest is Burberry Gifts initiative, spread wide and far across social media by both Burberry and its fans.
The promotional campaign started on December 2nd, when Burberry Twitter fans in London were invited to enter to win a Burberry gift from the London Exclusives collection. This call to action ended on December 13th, and that's where the real fun started.
The real fun started in the form of the Festive Van that's still roaming the streets of London. The lucky-to-be-winners are copiously following its traces, all along posting the sightings of the van on Instagram, Facebook, Twitter and Pinterest. Burberry is keeping fans abreast of van's whereabouts via its social media channels, too, in combination with brand content, and the number of replies and RTs is insane.
The van looks truly festive, and it's great that the campaign features such a great element of surprise, in combination with content strategy and social media. That's the holiday spirit (and some very smart promo strategy).