Move over, Nike Fuel, you are not good looking enough.
From Google Glasses, through Fitbit Flex to Sleep bracelets, we are extending our minds and bodies. Looking good while doing so has never priority for our networked, cyborg-ed selves. That is, until now.
Coming under the name of MEMI is a silvery, pretty, goes-with-everything bracelet that discreetly lets its female owner know when someone important is calling their cellphone. Subtle vibration of the bracelet is enabled by bluetooth connection with a smartphone.
More than MEMI's particular functionality, it's its foray into fashion market that makes it newsworthy. Imagine if a fashion brand added a Nike Fuel to their next line of accessories, and made it out of bespoke, customizable leather made in Italy. While leather actually may not work for a sweaty wrist, the idea can be applicable to Sleep bracelets.
It's not like this hasn't happened before. Google Plus has already tapped into Warby Parker designs for their Google Glass. But the ball is now in the court of fashion brands, who only too well know the "what's next" and "i want to be first" sensibilities of their customers.
It's time for fashion brand to get techy. There's an enormous market waiting.