In lieu of end-of-the-year recap traditions, I assembled a little overview of brands' digital efforts through the prism of business growth. I wanted to see how brands are using digital to grow their businesses, and what strategies and methods they adopt. As you can expect, most brands are still heavily market-focused. Brands that focus on human needs and behaviors as a starting point in their sustainable growth strategy are still exceptions rather than a rule. Enjoy.
Recent Comments