i [love] marketing.

The infinite possibility of 404 pages

First there was idea to turn captchas into ads, and now there's the lovely blank canvas that 404 "not found" pages are. While the question of traffic to those pages remains, and hence the lack of advertisers' enthusiasm to unleash their creativity here, there have been some quite positive initiatives revolving around 404.

Oh, and the image above is from the coolest 404 I've seen so far, from Threadflip.

Here's the presentation I gave at a SVA class last week

SVA presentation from Ana Andjelic

this is why there isn't more digital solutions in the ad industry

They fall in the trap of being measured with standards external both to solution and to value it brings. 

Excerpt found here.