This one is interesting. Out of sheer fun, during a dinner at this past SxSW, a few of us thought that would be fun to create a panel with a sole purpose of talking about something no one talks about because it is off-boundaries. Well, thanks to Matt Van Hoven, a persistent guy, this became a reality and we are submitting a panel proposal that does exactly this.
An honest disclaimer: I never thought that it would become a serious thing until I saw Matt's email this morning ... copied here below:
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Mathew Van Brian, Ale, James, Ana, Liron,
Friday marks the last day to get votes for our panel "Is There an Honest Day's Work in Advertising?"
We'll explore the ethical decisions we make in our efforts to get projects, produce them etc – and the perceived effects our work has on the audiences we target.
This is sure to attract a lot of people in the business, and outside it and you will all have the chance to come out as thoughtful, aware, socially-conscious members of the industry. But we need to band together to get the word out about this topic/panel.
Ale – your latest work with SheSays and the creation of SHOUT indicates you see a disparity and are working to change it. Baller.
Ana/Liron – your approaches to strategy are unique, if not symbiotic – focusing on the product, forcing the marketing strategy to extend from it, and seeking to convert the public into media channels for products they appreciate - a shift in honesty – in that you believe in seeking the right people rather than casting a net. Badass.
James – building out TechStars, an incubator for tech, represents a shift in advertising thinking and you're leading it. Our industry is known for stealing and co-opting great ideas. You're working to build actual products by incubating these start-ups. Sheeeeeiiiiiiiiiiiiiit.
Brian – Your move to DigiDay represents, to me, your desire to find new ways of understanding the business. I tip my hat to you.
Let's show the industry that honesty and advertising can co-exist. You all have immense influence in the social sphere. Please take a minute and share this link: http://panelpicker.sxsw.com/ideas/view/11254?return=%2Fideas%2Findex%2F10%2Fcategory%3AJournalism++%2Fpage%3A2
Let's flip this thing on its head, yeah?
Have a great weekend -
M
What got me is how nicely Matt summarized panelists diverse roles and strengths. Which, in return, got me thinking whether there's really something in the topic of honesty as addressed by this particular group of people.