top 5 marketing agency sites (+ shitlist)

I have already been thinking & writing about marketing agencies' identity crisis & about their blogs, and a bit about their sites, too, so I guess now it's time to pick up where I left off with this last one. The way I think about agencies' websites is that they are display of 1) agencies' capabilities; 2) reflections of an agency's unique approach to consumers, brands, and business; 3) sign of a clear identity. When someone's site has all three of the above + clean, simple + minimialist design & navigation = great agency site. So I ranked the sites by these criteria. My all time fav are 1. Bond Art & Science site (yes, still), 2. Undercurrent, 3. Zeus Jones; 4. HUGE, and 5. LOVE Creative. Bond Art & Science and Undercurrent are great b/c their content&presentation&site format IS the web. Prob. also great b/c the sites tell a lot about the agencies' culture & the way its people think about digital. Also shows confidence in what those people can do, rather what these agencies has done in the past (which would be an old-school approach). Zeus Jones does the same thing a slightly less convincingly. HUGE brings in a different angle - accountability - as it displays highly-coveted numbers on its front page  [e.g. 120 million monthly visitors to sites designed & developed by HUGE]. Beautiful and clean look&feel of the site also sets expectations for prospective clients. V confident design & clear messaging about who the agency is and what it an do. The top-5 runner-ups are The Barbarian Group (a bit zzzzz but shows 2)) & Modernista (I really don't like their site, but it also scores well on 2) so I put it in). Leading the shitlist and slowly entering the all-time hall of fame is 1. Razorfish's "all-flash" site, followed by 2) truly scary DDB, which is disturbing if only for the butchered butterfly; 3. Grey, which made the list b/c of little aliens that I find very endearing; 4. shared place by Leo Burnett and Publicis & Hal Riney - loading time indefinite & navigation: impossible. Finally, let's not forget the agency for the digital age, R/GA (I actually think their site is just plain (not plain good or plain bad), but the logo (and bob greenberg) are so overwhelming that it actually made it here). Bonus rankings: best sound effects - Razorfish & Leo Burnett; Most confusing: Saatchi & Saatchi, uniquely featuring very timely "Bob Ideas Gallery"; Worst navigation: Leo Burnett; Fragile-to-nonexistent identity: McCannErickson; Preternatural reliance on color red & on Cannes Lions: Ogilvy; Who-cares-information (a.k.a. sales pitch of the year 2006) & giant fireworks (a sure indicator of cheesiness) on the front page: Tribal DDB.