this is not a joke.

This is awesome. I suppose this means that President Obama's win offers a longed-for accountability to online advertising. The "huge ROI" is to be attributed to in-game Obama ads. Mind all on-ground volunteers, incredible campaign outreach, and actually useful online tools, like tax-cut tracker. Obama won b/c of the in-game ads. Speaking of desperate, whoever is interested in learning more about achieving Obama-like success for their brand, can attend Digital Media Measurement and Pricing Summit - prospective attendees, please register at this nothing less than amazing, pure state-of-art summit's website. Your online ad ROI has just been found.