Google's Chrome & immersive-ness of the web, part 2

While I am still at it ... a few more thougths to share. I kinda like this cartoon b/c of the [browser] frame. It is super-illustrative for the space of web, namely the one that is porous and fluid (think Hulu experience, or Facebook, or NYT (yes, still), or maybe just any blog around). We don't really pay attention to the frame, but go straight to what we want to do there. So I find interesting talking about brand "image" online. Like, what image [when there's no frame]? (Forget about moving images, too - they still need a frame). It's about something else here, not about [brand] representation or a narrative (what kind of brand image does Hulu have? More importantly, does it even care to have one?). How awesome would it be if a brand dissappeared behind the applications [i.e. why more brands don't take cue from Chrome??] Everything that brands ever did was to impose their image in between our perception of a brand and our actual experience with the products/services of that brand (the two often being a very different things). That is, brand image literally and figuratively blocked our view. But as cartoon correctly says, if you ignore the image, you can go straight to what you want to do. Oh panic [for brands] because for once they have to develop something that DOES something (and not only SAYS something).  The better thing they develop online, the more likely we  will go there  (and come back).  So brands online develop digital products (websites, applications). Even if they have a crappy physical product, they can create an awesome digital product. The relationship starts right there.