Moda Operandi is something of a digital fashion forerunner. First, it allowed its customers to shop runaway items only days after the show. Now, it takes the runway-sales cycle up a notch, with its new mobile app that allows fashion-obsessed to “yay” or “nay” the runaway looks in real time. Once the “yay” looks become available for sale couple of days later, you are of course the first to know. This is a great example of putting together content, commerce and game mechanics in one.