According to Nielsen, the average age of Oscar's viewer is 51. That's kinda AARP audience, so it's not surprising that it doesn't attract the flurry of brand activity that, say, Super Bowl or Grammy's do. Still, for those who are watching, Twitter is the primary companion of this evening's festivities. Knowing that, Twitter partnered with Poptip, a social surveys company and E! Online, to create a card tracking the popularity of Oscar nominees.
Those who follow E! Online on Twitter can vote in real time for the nominees, and Poptip notes the results. Expect a lot of good data coming out of it, even if your favorites aren't chosen.