Very rarely any of us likes to see an ad on our mobile phone. But what if the mood is right? That's exactly what Apple is experimenting with. The next-gen ad serving will look at things like time of the day, location, current activity, mood, heart rate, blood pressure, adrenaline level, body temperature and other parameters and determine our emotional state. For this, of course, we need a wearable tech device, but Apple's already working on that too.
Advertisers should be thrilled, but then again, knowing Apple, it's probably going to be a pricey, closed system.