Path to a home-cooked meal has never been shorter. Literally.
Cooked up (um) by three Londoners,Eatro is a crowdsourced service that allows ordering homemade meals from one's neighbors. Willing and able home chefs can list their services on Eatro, and their hungry co-habitants can browse types of food, discover what's on offering nearby and buy a meal.
Eatro basically zoomed-in on an unmet demand of busy people living in big cities: their desire for a good, home-cooked food. Then it built a business around it (Eatro charges chefs 12%).