More great things are coming from crowdsourcing plus brands-and-startups-partner-together department. In the latest installation of this inter-species collaboration, Walgreens banded up with TaskRabbit to quickly and efficiently deliver cold and flu medicine to those who pressingly need it.
The program goes on during what's known as the high flu season, lasting from January 7th to February 18th (thanks Gallup). Best thing yet is that the program is promoted and conducted through existing Walgreens app, which a lot of its customers already have. This is a great example of "build onto existing infrastructure" approach. Those who opt in to get their meds delivered, can select their delivery time and then just wait for someone to bring in the goodies.
Doing something good for your customers is brand creativity at its best.