Saks Fifth Avenue is pretty famous to NYC visitors for its holiday window display. So famous, in fact, that there are crowds lining up to see it and that its unveiling is an event. This year, Saks decided to bring its window display to its customers. This premium department store created a video of the holiday display launch moment and the full program (while I am not a fan of this sort of entertainment, some parts of it are pretty good). Some parts of the entire video-launches-in-another-pop-up experience are definitely clunky, but the idea of bringing a small piece of luxury to consumers is valid. Smart part is adding product recommendations together with the video, so inspired customers can turn to transaction immediately. A great example of content & commerce combo.
See the video here.