I Can Haz UberKITTENS is a pretty amazing idea on so many levels. To celebrate National Cat Day (and to drive awareness and downloads of its app, cough cough), Uber partnered with Cheezburger site to deliver kittens to your doorstep. For 15 minutes, the kittens are yours to cuddle and play with. Then off the Uber driver goes to the next destination.
A pretty neat idea that benefits both the Uber, as it promotes its service, and forCheezburger network, an online content platform that entered the Internet Hall of Fame for its cat memes of unlimited variety.
The promo was priced at $20 and the money was donated to NYC, SF and Seattle's animal shelters. The kittens were also available for adoption, if you were feeling inspired.
Smart & business savvy PR stunt.