The role of ad creatives may change quite a lot, and quite soon (and that's a good thing). With sharing economy churning out success stories like AirBnB, Uber, Rent My Ride, Barklay's Ring or Asos Marketplace, the creative challenge is going to revolve less around the needs and habits of individual consumer and more around creating something that facilitates creating new value out of existing resources in groups. The new creative tasks can be coming up with an infrastucture, motivation, and reward for sharing, collaborating or contributing. The interesting part? Designing for the social dynamics revolving around abundant supply, unmet demand and the possible links between the two.
The graph found here.