Strategy in creative agencies often isn’t taken seriously - and deservedly so. We aren’t doing it right. In a world that’s connected, open and interactive, strategy needs to be the same. Strategy isn't an isolated discipline or a tucked-away department that makes a cameo in the agency process by drafting a brand architecture or summarizing a competitive opportunity. It's a problem-solving approach and a methodology that can help companies grow. It can turn agencies into growth hackers for brands by pointing the way for their business in the emerging digital markets. To get into this value matchmaking game, we first need to expand what strategy (and strategists) must do.