The mantra of our increasingly complex world has, oddly enough, become "think simple." As interconnections multiply and problems become messier, we are encouraged to reduce them to a single answer, a single solution, or a single killer insight to address an unpredictable web of moving parts. This panel is going to convince you that simplicity is a false god, especially when it comes to creating things in digital. Making digital stuff starts with interactions between data, people, and things. It mixes technology and storytelling. It produces a mesh of small, iterative experiments that work together to create new behaviors. We promise to explore why and how a new model of creativity must champion agility, adaptability, experimentation, noise, and most of all, relationship building.
1. What's the difference between a simple and a complex problem?
2. Why does that difference matter when making digital things?
3. What does a creative process look like that respects complexity?
4. How do you build, launch, manage, and learn from many small experiments rather than one big product/campaign/message?
5. How should complex relationships shape creative strategy and execution?
Tags: Complexity, Creativity, Design
Link for voting: http://panelpicker.sxsw.com/ideas/view/10045?return=%2Fideas%2Findex%2F10%2Fpresenter%3AAna+Andjelic