The buzz about Burberry's social networking site has been going on for couple of months now, and since the site launched on Monday NYT had made it official. Regardless of the fact that some people may question the purpose of such an effort, I think that Burberry is pretty brave in trying to do things differently. For the first time ever, a luxury fashion brand is full-on experimenting with digital. Let's see what happens first, make conclusions later.
p.s. I was accused of being a woman in the photo. Considerably lifted my mood.