I've gotten again some unexpected mail. Barbie catalog which wants to "celebrate barbie and her 50th birthday! Go to barbiecollector.com all year long for deals on anniversary products and special barbie events!" I can't wait to go to a special Barbie event. Do I need to dress like a this? Ok, so now I was thinking: a) I am obviously too old to be into Barbies, b) I am too young to be celebrating Barbie's 50th birthday because you know I would expect that she wants to have people of her generation there, and c) I am not a crazy doll lady and have never been into it (and, in case you wonder, I find doll ladies even creepier than cat ladies). So why was I sent this? I am just really curious behind the media planning for this direct mail campaign. The only thing this catalog did was, in fact, to make me sad that I am not excited anymore about Barbies. I flipped through the catalog and there was no "I must have this immediately or I am going to die" feeling that consumerism revolves around. I felt nothing :(
