Apparently, NYT idea of innovation is to bring in BONO as an op-ed columnist. A damn brilliant idea, all the while New York Times regular columnists in design, advertising, and/or fashion can't seem to ever get right these days. The reason people don't buy and read newspapers & magazines is that these media hire people who are simply not experts. Or, more correctly, who used to be experts in their heyday (sometime in the 80s) but today lost to the new definition of expertise (more heads are better than one. competition breeds innovation. sharing adds value. and there is no better promotion then self-promotion). Anyway, what reminded me of the growing trend of finding better stuff online then in New York Times is this awesome find via TinyGigantic. I wrote about the similar thing last week in relation to NYT article on Vogue. The main take-away: worse than broadcasting of a "wrong" opinion is broadcasting of an old-fashioned one. Wrong opinions often spur a debate; the only thing that archaic ones can spur is the ridicule.