keeping stuart elliot in the loop. maybe an impossible task.

Today at New York Times site, I was looking for something else when I came across Stuart Elliot's most recent article. Stuart Elliot is NYT "Media & Advertising" columnist. And on Oct. 6 he wrote about topic "When Doctors, and Even Santa, Endorsed Tobacco". The article was about an exhibition of 50's cigarettes ads. Well, is there really nothing else going on in the ad world right now so the best strategy is to dig out something from million years ago (60, to be specific) and write about that?!? Exhibition or not, this is weird. NYT is not "Scranton Daily" after all, but a respected and influential participant in the contemporary cultural/political/economic/social discourse. So why does it have ad columnist that writes about a topic that could have come straight from Mad Men? Better yet, Oct. 13 Q&A with the same columnist was on the concept of aural logos. Aural logos. Time machine straight into the radio era. So either Mr. Elliot has been preserved in a block of ice for the past 60 years, or he is really interested in frequent trips down the memory lane. In case of which his column should be renamed to "History of Media and Advertising". Just an idea.